Press > Eaton Brain Improvement Centre (EBIC)

FIRST-EVER BRAIN IMPROVEMENT CENTRE OPENS IN THE LOWER MAINLAND, BC

VANCOUVER, B.C. April 4, 2008 -- With the life expectancy of a Canadian surpassing 80 years old, interest is growing in finding methods that slow, halt, or reverse cognitive decline. Improvements in mental abilities are also sought after by adults who have organizational problems, concentration difficulties, or learning dysfunctions. “We are delighted to offer brain exercises for people of all ages with varying motivations,” said Jen Gerullis, manager of Eaton Brain Improvement Centre (EBIC). “Whether you are a 65-year old senior interested in improving your memory, or a 30 year-old corporate executive wanting to enhance your listening, comprehension, and reasoning skills, our company is here to help.”

EBIC employs the 30-year old Arrowsmith program which is based on the concept of Neuroplasticity, the ability for brain cells to change their structure and function. The brain exercises at EBIC provide novelty, challenge, and variety so that with sustained active engagement, weak cognitive areas are targeted for improvement and can strengthen over time. People who have completed the Arrowsmith program continue to use these newly-accessible cognitive areas during intellectual activities for years to come.

"The scientific community in the Field of Neurology is finding that even adult brains can send out new brain neurons on a daily basis,” said Howard Eaton, founder of Eaton Brain Improvement Centre, Eaton Learning Centre, Magnussen School, and Eaton Arrowsmith School. “It is so important for adults and seniors to realize that they can maintain and improve brain functioning, just as they can with exercise and diet to benefit the human body. This is a revolutionary concept that will change the way we all think about our brain.”

Eaton Brain Improvement Centre (www.eatonbrainimprovement.com), located in Vancouver, B.C. at Oakridge Shopping Centre, is committed to enhancing the brain functioning of the adult and elderly population in areas such as memory, focusing, listening, mental math skills, learning efficiency, speech, reasoning, motor functioning, comprehension, or social perception. EBIC offers an in-depth assessment to determine a person’s distinct cognitive profile and provides a supportive learning environment. The instructional room is limited to small student groups so that individual attention can be given to each student by a trained Cognitive Coach.